Walk with me

Deeply influenced by Rebecca Solnit, Laura Elkin, Francesco Careri, and all the authors that have theorised on the act of walking, I developed the new concept, strategy and copy for walkwithme’s new repositioning.

The key was giving eloquence to its naming, which genuinely embraces all the values that set up the brand —being the main ones: veganism, genderless and localism.

Therefore, walkwithme becomes an invitation to walk the cities. Walking as a means of transport, but also a way of doing something non-productive, of getting lost and losing time (*its statement explains the nuances better).

To emphasize this idea, the brand periodically shares different routes curated by different people aligned with these values, as well as create Spotify Playlists to accompany these walks. Also, all the photos and content around its product revolves around its new mission: to make cities more and more walkable. Because when ‘we walk, we evolve’. Hence also the claim of its new campaign.