Pep Studio

Do you know who Pep Quilez is? Instead of stalking him on the internet, just take a look at all the synonyms of ‘pep’. They will give you a very accurate idea of his persona.

‘pep’ as a noun:

1. Dynamism, life, go, energy, spirit, liveliness, animation, bounce, sparke, effervescence, fizz, verbe, ebullience.

‘pep’ as a verb:

1. Improve, enliven, animate, invigorate, vitalize, revitalize, vivify, energize, electrify, galvanize

The truth is that I couldn’t mention anyone else with a more fitting name. He is the extension of his naming and viceversa. Hence, his visual identity couldn’t ignore this beautiful synchronicity; it had to be the main starting point.

With this in mind, diagonal lines were the obvious choice. They convey a feeling of movement and fluidity, just like pep’s charisma. A way of being which he genuinely applies —as an architect & project manager— in every project he takes on his studio.